AU NATUREL X REEFWATCH
SQUALANE SUSTAINABLY SOURCED TO SAVE OUR OCEANS.
We join hands with Reef Watch Marine Conservation to be a voice for our oceans. Formulated for a cause, we have created the ‘ I SEA YOU COLLECTION’ with our exclusive new product ‘OLIVE SQUALANE’ OIL.
Just B Au Naturel, a sustainable beauty brand addresses the devastation caused by sourcing Squalene, an ingredient that comes from shark liver and is used in cosmetics as a hydrating element. We aim to build awareness around Squalene and the brand works with a plant-based alternative Olive and researching on renewable sugar cane, which results in a high-performance ingredient that doesn’t destroy marine environments. We aim to help bring attention to plant-based Squalane, as a healthy alternative.
** Proceeds from this collection will go to Reef Watch’s program that educates underprivileged children about our seas and marine life.